| Home Business Success Academy (HBSA) is a | | | | For starters, HBSA is definitely not for people |
| training organization for home business | | | | who want to get rich quick. They state |
| entrepreneurs, network marketers, and retail | | | | repeatedly that growing the skills to develop a |
| business owners. Founded in 2008 with the goal of | | | | successful business take some time, and that the |
| providing top-tier training to marketers and | | | | only people who get rich quick are lottery winners. |
| entrepreneurs world-wide, they have gotten much | | | | They are also pretty hard on hype - they don't |
| notoriety for their blunt style and cutting-edge | | | | like exaggeration, and they support many of the |
| direct response marketing and education. | | | | FTC regulations that affect the network |
| However, not everyone is a fan of the HBSA - in | | | | marketing industry. |
| this brief article, we'll review the good, the bad, | | | | Their training is also not cheap - their training |
| and maybe even the ugly of becoming an HBSA | | | | packages run into the thousands of dollars. There |
| student. | | | | are some substantial guarantees that are included, |
| Let me be up front in saying that I have a | | | | which is nice. |
| vested interest in the HBSA. That said, I think I | | | | HBSA - The Ugly |
| can be objective enough to talk about the | | | | The only really ugly thing about HBSA is their |
| strengths and weaknesses of the organization. | | | | refund policy - in order to get a refund, you have |
| HBSA - The Good | | | | to either return your training package within a |
| The HBSA is direct and to-the-point. One of the | | | | week of getting it, or you have to actually use |
| good things about becoming an HBSA student is | | | | the training and apply it to qualify for their |
| that all the staff have a very direct style. The | | | | guarantees. However, they state this up front, so |
| education itself is very meat-and-potatoes - the | | | | it's not in any fine print. The only time it will be an |
| attitude is "here is what works, now go and do it". | | | | issue is if someone enrolls and then decides they |
| They don't necessarily provide a lot of | | | | don't want to work their business any more. |
| "motivational" or "feel-good" information, which is | | | | To sum up, if you are anything less than |
| nice sometimes. However, in network marketing, | | | | dedicated to your success as an entrepreneur |
| there is plenty of feel-good information, and the | | | | and self-sufficient marketer, then hiring the HBSA |
| education provided is very effective. | | | | would not be a good move. On the other hand, if |
| It mainly focuses on prospecting, closing, and using | | | | you are serious about your business, want to |
| online marketing sequences to target interested | | | | learn how to become pro-level marketer, and are |
| prospects. They talk about Web 2.0, copy writing, | | | | willing to work for success, then the HBSA would |
| and other marketing tools. It's a neat curriculum. | | | | be a great asset. |
| HBSA - The Bad | | | | |