| The Home Business Success Academy is a | | | | lines, search-engine optimization, pay-per-click |
| training organization that helps entrepreneurs and | | | | advertising, autoresponders, and other tactics |
| home business operators how to grow their | | | | designed to leverage time and effort. Again, these |
| organizations using target marketing and various | | | | types of tactics have been in several other |
| techniques to grow a business. They have | | | | industries, with good results. Some industries use |
| developed a reputation as being one of the most | | | | these tactics with bad results too - this is why |
| popular training organization for networkers and | | | | the person using the tactic much have a good |
| home-business entrepreneurs, but not everyone is | | | | working knowledge of what they are doing. A tool |
| a fan of the HBSA. The bottom line question | | | | is only as good as the person using it. |
| is...does their stuff work? Or is it a big scam? | | | | Finally, the training is based on personal interaction. |
| That's what we will be talking about in this article. | | | | For people looking to hide behind a computer |
| First off, does the Home Business Success | | | | screen and grow a business, HBSA is a poor |
| Academy teach what works? The principles are | | | | choice. Their tactics all include communication. The |
| based on direct-response marketing, of using | | | | philosophy is based that in order to build a |
| marketing that targets the masses, and is step | | | | people-centric organization, you have to be |
| oriented from attracting a new client to enrolling | | | | communicating frequently and effectively. Some |
| them in your organization. It's focused on using | | | | people get into business to actually avoid human |
| technology as a way to do this - using the phone, | | | | contact, and that is nearly always a mistake. |
| Internet, copywriting, and other tools to market a | | | | To sum up, HBSA is not a scam if a person |
| business, product, or service. The principles are all | | | | wants to build an organization with effective, |
| based on getting someone to take action. This is | | | | respectful, engaging marketing techniques, is |
| the actual definition of direct-response marketing, | | | | eager to learn, and is hungry for interaction. A |
| and has been employed by all sorts of industries | | | | person looking for an "automated cash machine" |
| for the last 100 years. | | | | will, on the other hand, be turned off by the work |
| So the principles are sound, but what about the | | | | and effort it takes to actually build a successful |
| actual tactics? The tactics include using | | | | people-based organization. |
| script-based prospecting systems, teleconference | | | | |