| > | | | | complement their child's unique learning style. |
| Although the rapidly growing homeschool market | | | | Home educators are more flexible in their |
| may look appealing to many businesses, knowing | | | | schedules and can accommodate and participate in |
| how to attract these unique consumers poses a | | | | field trips and enrichment classes during the day. |
| challenge. With a growing number of educational | | | | This provides a perfect solution for business and |
| choices and opportunities vying for the home | | | | organizations that struggle with slow times or |
| educator's attention, your business must stand | | | | need to increase traffic during off-peak hours. |
| out from all the others. The secret to success | | | | Offer apopular class at a less busy time during |
| comes with a little creative thinking, a dash of | | | | the week and, with the right advertising, you are |
| persistence and a few insider tips. | | | | sure to get a stream of homeschoolers lining up |
| According to statistics, the number of | | | | at your door! |
| homeschooling families continues to increase by | | | | Conducting a survey, administering a focus group |
| 15% each year. Although,home educators do | | | | or getting feedback provides excellent |
| exhibit common characteristics, this diverse and | | | | opportunities to determine if what you have will |
| changing group homeschools for many different | | | | attract home educators. Distributing samples and |
| purposes. No longer do these educationally | | | | offering trial versions are inexpensive solutions to |
| focused families choose to educate their children | | | | get your product into the hands of your target |
| at home purely forreligious reasons. The | | | | market. Look for individuals or organizations that |
| movement consists of families from all walks of | | | | offer product evaluation and testing performed |
| life, income levels and backgrounds. Educational | | | | by homeschooling families. You will learn first hand |
| freedom abounds for home educators, and many | | | | from the end user if your product or service |
| states do not require any sort of registration. So | | | | makes the grade! |
| how does a business magnetize this vast, but | | | | Create credibility and build trust by offering helpful |
| obscure, consumer group? | | | | information through writing content-rich articles or |
| Tailor your product, program or service for the | | | | offering seminars. Home educators become |
| unique needs of homeschooling families! The idiom | | | | skeptical of a business that shows more interest |
| "you can lead a horse to water, but you can't | | | | in profits than in the families who make up their |
| make him drink" especially holds true in marketing | | | | customer base. |
| to the homeschool population. Programs or | | | | By following a few simple steps to make your |
| materials that work in a traditional school setting | | | | business more homeschool friendly, the biggest |
| will not necessarily work well in a homeschool | | | | pay-off will be repeat customers and word of |
| environment. | | | | mouth referrals. Home educators love to spread |
| As homeschooling grows, more curriculum choices | | | | the word about great products and services that |
| eliminate the need to buy prepackaged materials | | | | benefit homeschooling. So, invest a little time to |
| intended for schools. Some home educators | | | | tailor a program with homeschoolers in mind, |
| continue to purchase these resources,however a | | | | gather feedback and cultivate credibility. You will |
| rapidly growing number pass up traditional school | | | | no doubt attract this wonderful market, gain |
| programs and embrace a more personalized | | | | repeat business and stand above your |
| approach to their children's education. Most use a | | | | competitors! |
| wide variety of educational materials to | | | | |