| Private label products or services are those | | | | aspects, and create their own unique product. |
| manufactured or provided by one company for | | | | They can personalize the products, add their own |
| offer under another company's brand. These are | | | | information, additional materials, logos, titles, etc. |
| also known as store brands, private label brands, | | | | This can all be done in a lot less time than it would |
| or private label goods. Private brands are available | | | | take to develop the product from scratch. |
| in a wide range of industries from food to | | | | In recent years there has been a significant |
| cosmetics. In the past, these products were | | | | increase in the number of private label brands on |
| often considered to be lower cost alternatives to | | | | the market. This is particularly true in Europe, |
| major brands, but many private brands are now | | | | where private label goods account for almost half |
| showcased as premium brands and compete with | | | | the products sold in supermarkets. This figure is |
| existing name brands. | | | | closer to 25% in the United States, and the trend |
| There are numerous advantages for retailers to | | | | appears to be increasing. |
| promote private label products. The packaging and | | | | Private brands come from several different |
| labels can be custom tailored to meet | | | | sources. Numerous companies now offer contract |
| specifications, including product name, description, | | | | manufacturing for private goods. Large national |
| company's logo and contact information. Private | | | | brand manufacturers often supply private label |
| labeling allows retailers to have more control over | | | | brands. Occasionally, competing brands are even |
| pricing strategies. There is also more freedom for | | | | made by the same large manufacturer. |
| retailers to create their own marketing plans and | | | | Ingredients, quality, and designs often differ quite |
| to control their own inventory in stock. With | | | | a bit among these products, however. |
| higher margins possible, there is a greater | | | | Private brand goods are also acquired from small, |
| opportunity for profit. Private branding allows | | | | quality manufacturers that specialize in particular |
| retailers to create a personalized and unique | | | | product lines. Often, these companies concentrate |
| image, which promotes stronger customer loyalty. | | | | on producing private label brands almost |
| Private labeling allows for greater control over | | | | exclusively. There are also regional brand |
| many factors - including sales, marketing, and | | | | manufacturers that produce private label products |
| distribution. Retailers can have complete control | | | | for specific markets. |
| over product distribution with private label | | | | Private label brands are available in a wide range |
| products. The products are only available from | | | | of industries from food to cosmetics. These |
| the retailer - customers will not go into a popular | | | | brands help create a unique product and |
| megastore and find the private brand product at | | | | personalize a brand for retailers. Retailers with |
| a lower price. Customers will not find the private | | | | strong private label brands can create exceptional |
| brand product somewhere else on the internet | | | | sales opportunities for themselves. They can build |
| either. | | | | value and recognition from the customers. Private |
| With private labeling, retailers can acquire products | | | | brand products allow retailers to differentiate their |
| that are already developed, or that can be | | | | products from competitors' products, and provide |
| changed and re-branded in an individual fashion. | | | | consumers with an alternative to other brands. |
| Basically, retailers can control many business | | | | |