| Copyright (c) 2008 Michel Lautensack | | | | Now you need to get people to come your |
| In a recently article I wrote titled "The 4 Top | | | | meeting. And not just anyone - you need |
| Ways to Raise Private Money for Real Estate | | | | potential investors with extra cash to invest. A |
| Investors" I laid out the top 4 ways to raise | | | | couple ways to promote your meeting might |
| Private Money to grow and develop your real | | | | include posting flyers in 55+ communities with |
| estate investing business. The top way we use | | | | retires who might have extra cash to invest. You |
| and teach to our students is to use group | | | | can also rent a list of local people with high |
| presentations. | | | | incomes and bank CDs and mail them a letter or |
| A private lending group presentation involves | | | | post card inviting them to the meeting. You can |
| getting 5 to 20 people into a room and doing a | | | | also place small ads in your local newspaper |
| presentation where you lay out the details and | | | | promoting an "information only" meeting about |
| benefits of your private lending program. This | | | | private lending and real estate investing. Better |
| may not be for everyone depending on your | | | | yet do all of these to help fill the room. |
| comfort level of talking in front of groups, but the | | | | Presentation Materials |
| advantages of group meetings are very powerful. | | | | In order for the meeting to be successful you |
| When people start to ask questions and tell | | | | need to have a well prepared PowerPoint or |
| positive stories a certain level of group think | | | | presentation handout. It needs to be well |
| starts to take effect and can be very powerful | | | | organized and show your professionalism. This is |
| on the attendees. | | | | no time to "wing it". Your presentation needs to |
| We teach our students to focus on the | | | | come off well done and organized where you lay |
| preplanning and marketing, presentation materials | | | | your business plan and why it makes sense for |
| and post-meeting follow up as the key to | | | | them to consider investing with you. Again this |
| conducting a successful meeting and getting | | | | should be "information only" and do not make |
| people to invest in your business. | | | | specific offers to invest or discuss actual projects |
| Preplanning and Marketing | | | | to invest in at this meeting. Actual offers are |
| We put preplanning and marketing together | | | | done in the follow up to the meeting. |
| because they must be done together. Make sure | | | | Post Meeting Follow Up |
| you have a room reserved that can fit 20 or | | | | As part of the meeting be sure to gather every |
| more people comfortably. It can be a hotel | | | | ones contact information so you can contact |
| conference room but they tend to be expensive. | | | | them after the meeting. I recommend a letter 2 |
| Other options might include a local library, church | | | | or 3 days later thanking them and asking them to |
| or civic groups that allow people to use their | | | | contact you if they have further questions. Keep |
| meeting rooms. Once you have the meeting | | | | in mind that most will not invest, but if 1 or 2 do |
| room arrangements finalized you can then create | | | | become investors from each meeting it is a highly |
| your marketing piece with the exact address and | | | | successful meeting. |
| time of the meeting. | | | | |