| Dean Holland's Starting With Marketing Academy | | | | holders who want to keep up with my postings). |
| presents a 6 week crash course on Online | | | | Some were classmates, others "spammers" or |
| Marketing for Newbies. | | | | whatever they call sales zombies greeting you |
| Week Two in Dean Holland's Starting With | | | | with a hard core sales pitch in their first |
| Marketing Academy was uploaded last week in | | | | introduction to you. |
| the form of 5 short web videos. This week's | | | | Emphasized strongly in class lesson videos was |
| topic: "Social Slaughter". While couched in warlike | | | | the concept of "marketing not selling" and how |
| metaphor, the idea is that the Web 2.0 methods | | | | much tweeting of directly blatant business |
| of communication are great tools to grow | | | | solicitation might just lose you a follower. |
| business. | | | | The second social networking tool Dean |
| From the description of the week's topic :"Prepare | | | | recommends is the blog. During Week One we |
| to learn about social media .... What it is, where to | | | | procured web hosting and then were given |
| use it and the CORRECT way to use it." | | | | instruction on setting up a blog, in most cases |
| So this new, more casual form of communication | | | | using our names as domain names. The blog is |
| and sharing like interests, hobbies, family and | | | | the beginning of branding, communicating with |
| friends presents itself in several ways: Twitter, | | | | followers and presenting expert commentary that |
| Blogs, MySpace and Facebook (arguably there are | | | | provides valuable insight, opinion and expertise. |
| more such as LinkedIn but Dean focused on two | | | | Dean also presented some bonus video--three |
| of the best). | | | | clips from Perry Belcher on building Twitter traffic. |
| Twitter, the quaint online / phone texting | | | | In summary, social networking, social marketing |
| communication program has exploded in popularity | | | | and the ability to perform a "social slaughter" in |
| and Dean notes the ability to build relationships | | | | using Twitter, blogging and other social media to |
| through Twitter traffic. After creating my Twitter | | | | promote making money online is a must -have |
| account I had 10 followers (Twitter account | | | | tool in one's success kit in Starting with Marketing. |