| It is not possible to implement a successful SEO | | | | - If the keyword generated 1000 impressions |
| strategy without first finding the best keywords | | | | over a 24 hour period and 50 visitors came to |
| and search phrases to target. When you research | | | | your site with 5 visitors converting to a profit |
| your market's keyword demand not only do you | | | | (not revenue) of $100, then a single visitor for |
| learn which phrases to target with your SEO, you | | | | that keyword is worth $2. |
| also learn a lot about your customers. | | | | - The 1000 impressions in 24 hours should |
| Keyword research will provide you with intelligence | | | | generate a click-thru rate of 30%-40% for the |
| on market demand and will also allow you to | | | | #1 ranking website on the organic search results |
| provide a service or product that internet users | | | | for that keyword. |
| are already searching for. When you know what | | | | - This will result in 300-400 visits per day valued |
| people are looking for and the search phrases | | | | at $2 per visitor. |
| that they use to find these products or services, | | | | - In this example the keyword would potentially |
| you can plan and implement an effective SEO | | | | be worth $600-$800 dollars per day. |
| strategy and position yourself perfectly. | | | | Choosing the Best keywords for your SEO |
| In this article we will be taking a closer look at | | | | Campaign: |
| keyword research and how to choose the best | | | | - Is the keyword relevant to what your website |
| keywords for your SEO campaign. With the | | | | offers? |
| information that you obtain from your keyword | | | | - Will visitors using this search term to find your |
| research you will be able to determine the | | | | site, find what they are searching for? |
| potential value of the search traffic that can be | | | | - Will the traffic resulting from this search term |
| generated by your chosen keywords and this will | | | | convert into sales? |
| allow you to decide on a SEO budget. | | | | - Search for the term in the major search |
| Keyword Research - Where to Start: | | | | engines. If there are search advertisements along |
| - Make a list of search phrases or words that | | | | the top and right-hand side of the organic results, |
| describe your market | | | | this phrase is valuable and is a good keyword for |
| - Use phrases consisting of 2 - 5 words | | | | conversions. |
| - Research the demand, popularity and | | | | - How difficult will it be to reach the top 10 |
| competition for each keyword or phrase on your | | | | results? If the top 10 spots are occupied by |
| list | | | | strong and established competitors you might |
| - Use Google AdWords Keyword Tool or | | | | have to work hard for months before your |
| Wordtracker's Free Basic Keyword Demand Tool | | | | website will feature in the top results. |
| to research your words. | | | | Keyword research is extremely important to |
| - Trim your list down to the 20 keywords with | | | | your website SEO and the benefits are numerous. |
| the highest number of monthly searches and | | | | If you take the time to conduct proper keyword |
| lowest number of competitors | | | | research you will be able to target search phrases |
| How to Determine the Potential Value of a Search | | | | that can convert into sales. Successful and |
| Phrase: | | | | profitable keyword optimization and SEO |
| - Buy a campaign for the chosen keyword on | | | | campaigns need to be focused on keywords with |
| Google AdWords | | | | a high return on investment. The time and money |
| - Choose "exact match" and point the traffic to | | | | that you invest in a search engine marketing |
| the most relevant web page on your site | | | | campaign must be weighed against any returns |
| - Track the impressions and conversions for at | | | | generated from the campaign. |
| least 200 clicks | | | | |