| Media Communications that Enhance Competitive | | | | news cycles. He shows how traditional tools of |
| Positioning and Brand Awareness | | | | media are fast becoming obsolete. |
| David Henderson, veteran communications | | | | Part One shows the reader how to gain influence |
| strategist, provides "a candid look at why some | | | | in the midst of noise, hype and power. Part Two |
| leaders are high-profile media stars and titans of | | | | deals with achieving clarity in a cluttered world. |
| industry who generate outstanding results while | | | | Part three covers how to develop a distinctive |
| other are relegated to stand in the shadows." The | | | | voice of leadership. I found the chapter "Missions |
| Media Savvy Leader" is the result of interviewing | | | | Statements Versus Positioning Messages" |
| dozens of businesses, associations, non-profit | | | | eyeopening and helpful. |
| leaders and over 150 journalists. | | | | Henderson communicates clearly with charismatic |
| Henderson begins the book with an insider's | | | | excitement with persuasiveness. "The Media |
| perspective on up-to-the-minute ways leaders are | | | | Savvy Leader" is highly endorsed by well known |
| made and become recognized in today's | | | | entrepreneurs, in Television, the printed media, |
| competitive media world. He stresses the | | | | and internet communications. Packed with |
| importance of strategic positioning, reputation, and | | | | powerful content and strategies this is a book for |
| image management which create clear messages | | | | executives of companies, associations, and |
| that produces influence. He offers the reader | | | | organizations who recognize the benefits of |
| insight into the distinctive techniques which make | | | | favorable media coverage. |
| news. He discusses the dynamics of technology, | | | | 978-1934759202, Robert D. |
| audience shifts, changing revenue streams, and | | | | |