The most universal errors in decision making

Some researchers have pinpointed some areasVery often, we take it for granted that the other
where managerial thinking needs to beperson's 6pinionis very reliable and trustworthy
re-assessed and where some common mistakesand we do not check for the accuracy of the
are made that affect the decision making processinformation ourselves. Many times, the opinion of
as well as the efficiency of the decision, and mustthe other person is taken, so that if the decision
be avoided some of the errors are:- fails to bring the desired results, the blame for the
1. Indecisiveness:  Decision-making is a veryfailure can be shifted to the person who had
heavy responsibility.provided the information. However, this is a poor
The fear of its out come can make some peoplereflection on the manager's ability and integrity
timid about making a decision. This timidity mayand the manager must be held responsible for the
result in taking a long time for making a decisionoutcome of the decision. Accordingly, it is his
and the opportunity may be lost. This trait is amoral duty to analytically judge the accuracy and
perso­nality trait and must be looked intoreliability of the information that was provided.
seriously. The managers must be confident as well5. The method for analyzing the information may
as quick in deciding.not be the sound one. Since most decisions and
2. Postponing the decision until the last moment.especially the non-programmed ones have to be
This is quite a common practice and results inbased upon a lot of information, angles and
decision making under pressure of time whichfactors, the procedures to identify, isolate and
generally eliminates the possibility of thoroughselect the useful information must be sound and
analysis of the problem which is time-consumingdependable. Usually, it is not operationally feasible
as well as the establishment and comparison of allto objectively analyze more than five or six
alternatives.! Many students, who postponepieces of information at a time. Hence, a model
studying until near their final examinations, usuallymust be built which incorporates and handles
do not do a good job at the exams. Even thoughmany variables in order to aid the decision
some managers work better under timemakers. Also, it will be desirable to define the
pressures, most often an adequate time period isobjectives, criteria and constraints as early in the
required to look objectively at the problem anddecision making process as possible. This would
make an intelligent decision. Accordingly, a decisionassist in making the process more formal so that
plan must be formulated; time limits must be setno conditions or alternatives would be overlooked.
for information gathering, analysis and selection ofAlso, following established procedures would
a course of action.elimi­nate the efforts of emotions which may
3. A failure to isolate the root cause of thecloud the process and ration­ality.
problem. It is a very common practice to cure6. Do implement the decision and follow through.
the symptoms rather than the causes. ForMaking a deci­sion is not the end of the process,
example, a headache may be a symptom ofbut really a beginning. Imple­mentation of the
some deep-rooted emotional problem so thatdecision and the results obtained are the true
simply a medicine for the headache would notbarometer of the quality of the decision. Duties
cure the problem. It is necessary to separate themust be assigned, deadlines must be set,
symptoms and their causes. The success of theevaluation process must be established and any
decision is dependent upon the correct definitioncontingency plans prepared. The decision must be
of the problem.implemented whole-heartedly with full dedication in
4. A failure to assess the of informational sources.order to get the best positive results.