| Closing Sales with Integrity, a Flair, and Assurance | | | | give his writing credibility. |
| Inspired by a scene from the film "Glengary Glen | | | | Every page is packed with clear cut instructions, |
| Ross" in which Alex Baldwin as manager leads a | | | | powerful selling tips, and essential closing |
| sales meeting, Larry Krakow offers sales tips to | | | | techniques. I appreciate the emphasis Krakow |
| "close" more sales in "Winning Salesmanship - The | | | | puts on integrity, finesse, and confidence. |
| Glengarry Way." | | | | The appendix includes such valuable information as |
| Throughout the book eye catching illustrations | | | | a "Winning Salesmanship Checklist." There are also |
| draw attention to important keys to remember | | | | important "Winning Salesmanship Closes," |
| on successful salesmanship. The narrative that | | | | suggestions for "Handling Objections," and |
| follows explains in detail the reasoning behind the | | | | "Preempting Buyer's Remorse." |
| concept being considered. | | | | The compact size of the book as well as the |
| The element that makes this book unique and | | | | format make it ideal for keeping handy on your |
| important to every salesman, beginner, | | | | desk, in your briefcase, or on your bedside table |
| intermediate, or advanced is Larry's focus. Every | | | | for a quick review, to reread a chapter, or |
| chapter is a springboard to reveal specific | | | | choose a technique or dialog to use in your next |
| techniques to help close sales more efficiently | | | | "Close." "Winning Salesmanship - The Glengarry |
| with more frequency. An important aspect Larry | | | | Way" is forceful, straight forward, and innovative. |
| maintains throughout the book is carefully | | | | Larry Krakow challenges the reader, "Get them |
| following the prescribed clear cut phrasing and | | | | to sign on the line that is dotted." ABC "Always |
| methodology presented. Krakow's broad | | | | Be Closing. |
| experience and success in sales and marketing | | | | |